There is time for everything. To play online and to put the phone down and go play with your friends.
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids.
To achieve that, we went far beyond developing just a character and brought to life Violet, the first 3D Youtuber.
This opened an opportunity for a whole new online platform targeted at children. First, Violet came to life performing on a music video that combined 3D animation with miniature sets.
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