SPOTIFY - SOKO

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Mental Wellness

Together with Brazilian agency Soko, we have created these fun and fresh animations where the idea is to transform rather dull moments in happy and cheerful, and of course, this vibe, only Spotify can achieve. With this being a campaign for the summer, our characters and elements are portrayed as floats, since it’s one of the most fun and playful items to go along with hot sunny weather and swimming pools.

In the first spot, we have our quirky and charismatic character, our Pink and Purple Hands.

In the second spot, we move to a barbecue scenario, beginning a little tedious, but as soon as Spotify is turned on, it becomes a wild and fun party.

To complement the 2 main animations, we have have created shorter pills with the separate elements.

Here’s the great team behind this campaign.

PROCESS

PILLS

PROCESS

KV

1-53
KV02_MEETING_10K_V2
KV02_MEETING_10K_V2

PROCESS

CONCEPT ARTS

3-36
7-25
6-24
9-14
10-13
11-11
12-9
8-19
5-22

PROCESS

LOOKDEV

6-25
gsgs
KV10_Cloud_v001-copy-2
ghdf-1
gdfg-1

PROCESS

TURNTABLE

PROCESS

COLOR KEY

COLOR-1
cropped-site-icon.png

SPOTIFY

HOUSE PARTIES

PROCESS

PILLS

PROCESS

KV

KV

PROCESS

CONCEPT ARTS

1-copy-1
2-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-POCHETE-1-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-PLAY-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-OBJETOS-VASO-01-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-CHURRASQUEIRA-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-OBJETOS-PISCINA-MANGUEIRA-copy-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-MOCHILA-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-OBJETOS-CADEIRA-copy-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-OBJETOS-MANGUEIRAO-copy-copy
TRIPA-ZOMBIE-SPOTIFY-CONCEPTS-OBJETOS-CAIXADESOM-copy

PROCESS

LOOKDEV

2.2-1
1-56
DSADSADADSA
3.3
KV15_ChairBalloon_v001-copy-2
KV14_PlantVaseB_v001-copy
KV17_PoolBalloon_v001-copy-2
KV18_ChairBalloonB_v001-copy-2
KV20_GrillBalloon_v001-copy-2
KV16_SoundBoxBalloon_v001-copy-2

PROCESS

TURNTABLE

PROCESS

COLOR KEY

COLOR-copy-2-1

CREDITS

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